- Package goods
- Direct response
“Invest. Don’t Spend”
Our media plans are predicated on achieving your specific marketing objectives. There must be a return on the media investment.
“Shout. Don’t Whisper.”
We stay focused on maximizing the media investment through tough negotiation and added value opportunities that suit your needs and goals. We extend our professional marketing expertise beyond the media to help generate a greater “voice” in the market place.
“Detail. Detail. Detail.”
We keep audit worthy records for our clients. Everything we do is submitted in writing prior to execution: plans, estimate authorizations and schedules. We provide proof of performance from the media and we encourage and assist our clients in tracking the results.
We invest our client’s dollars as if they were our own. We know that the majority of the investment made by an advertiser is not in the creative but in the actual media placement. It is critical that those dollars are invested with the greatest amount of return.
Given the fragmented media world we live in and the many ways we communicate today we know our clients need more than just a media buy with low rates.
Media Department II uses sophisticated research and media references to help make cost effective media choices for our clients. Along with research, savvy business sense and media expertise we deliver media solutions that deliver results. Some of the tools that we use are…
- Media Market Guide
- Nielsen Media Research
- Radio Datatrak
- Standard Rates & Data System (SRDS)
- TV Datatrak
- Marketing Resources Plus